As the world changes, so do the attitudes on how news can be presented. In the past, news was limited to traditional media outlets such as newspapers, radio stations and television networks. However, as the world changed, so did the ways in which news was presented.

The news industry has had a hard time in recent times. It’s no secret that fake news exists in the news industry. The mainstream media is being attacked left and right, and we are being bombarded with fake news all the time. Everything from the former president’s election being a popular vote to the fact that the earth is flat. The fact is, this has been going on for years, and it’s time to fight back.

The news media is the core of our modern society. From our politicians to celebrities to sports teams, we rely on our news outlets to tell us the truth, and to tell us the truth even when it isn’t necessarily rosy. But when it comes to news, the stakes are high. A study shows that about half of Americans have been exposed to fake news, and it causes serious harm.

If topics like Covid and Lockdown didn’t demand our attention, the most popular word of 2020 for the SEO community would probably be Core Web Vitals. As a band, we’re big fans of buzzwords. E-A-T has arguably become the strongest word of 2019. The previous year’s focus was on BERT. And while buzzwords tend to come and go, the reality of these recent Google updates is that they are exactly that: empirical, integrated, and profound changes to the way the world’s largest search engine analyzes and thus displays every website in the world. This means that Core Web Vitals (CCWs), such as E-A-T and BERT, deserve our attention. And he deserves it now. This is a good introductory article if you want to know the basics of CCW. Technically, CCW will not spread and affect us until 2021. But we now know that this new way of judging whether a site is suitable to be ranked is based on the fundamental principle of improving the user experience. And this can happen in many ways.

How to increase your site’s resistance to CCW

The best way to make a site more resilient to MS and reduce losses when they occur is to focus on improving the user experience (UX) of your site. In particular, Google calls attention to the following (and so should you): Colour with the highest content (LCP) This metric evaluates loading performance, specifically how fast the page loads and how well the user can view and interact with the page. Google believes that the LCP should occur within 2.5 seconds of the page starting to load to ensure a good user experience. First input delay (FID) This measure assesses a user’s ability to effectively interact with a given page. Google defines a good user experience if the FID of a page is less than 100 milliseconds. Cumulative placement compensation (CLS) This metric evaluates the visual stability and impact of distortions of different elements of the web page during loading, such as. B. Fonts, images or buttons. Google believes that a CLS of less than 0.1 provides a good user experience. The Chrome User Experience Report (CrUX) is a useful tool for evaluating the current performance of your website and identifying what can be improved.

Key web indicators in the news domain

The information sector is one where the pressure to get visits and clicks out of the SERPs is higher than in other sectors. News publishers need audience engagement to generate revenue from ads or subscriptions, and without engagement the whole business model collapses. It’s also an area – like YMYL (your money, your life) – where we can expect Google to be stricter or to make its changes faster. After all, global news sites are the source of important information that affects our lives, and it’s important that Google plays its part in shaping a positive news landscape (and stopping the spread of fake news or poor quality reporting). So to understand how CCW will affect us all, it makes sense to look at the news sector to understand how media publishers will behave when the update is released next year. In a recent CWV experiment, we analyzed the 50 most visited news sites in the world according to the CWV LCP, FIP, and CLS factors, and calculated the average to show how the sites compare overall. The results are shown in the table below: word-image-6579 Only one of the 50 sites studied, the Japanese site, achieved an average score of over 90%. Most places did not reach 80%, mostly restrained by CLS, then LCP, then FID values. The main UK news sites included in the analysis and their respective rankings are listed below, and the full analysis can be found here.

  • – 85
  • – 75
  • – 73%.
  • – 71%.
  • – 70
  • – 69%.
  • – 65%.
  • – 64%.
  • – 61%.

If these numbers don’t seem particularly low, one can assume that they simply aren’t for websites operating in such a competitive niche. These news publishers – and all webmasters – need to focus on improving the experience they provide their users, and pursue nothing less than 100% if they want to gain a competitive advantage. In particular, news publishers should answer the following questions:

  • Paid walls and banners: publications like The Guardian try to increase sales by using paid walls and placing banners that advertise subscription options, which can increase load times and interrupt the user’s journey.
  • Pop-ups and videos; with many news channels, advertising revenue is only released when there is interaction, for example. B. watching a video for a certain amount of time, which means that in some cases, these videos intentionally interrupt the user’s journey, degrading their experience.
  • Quality of content: while the first-player advantage is likely to continue, it may be less advantageous to start with thin content that grows later, than to start a little later but with deeper, more developed content.

What does CCW mean for webmasters in general?

All of this involves more than just achieving goals and completing tasks. In reality, CCW is not new. This is simply an evolution of Google’s ongoing goal of understanding the web as humans do and rewarding the sites that work best for their human users. With this initiative to promote CCW, Google is basically telling us that a poor user experience is no longer an option. Whether it’s measurable measures or general ethics, we should all strive to make the web better for those who use it. The experiment was conducted by SEO consultant Edd Wilson and digital PR specialist James Watkins and the team at digital marketing agency Impression. You can read the full experience here.


Main web indicators (1) Google (676) Google Search Console (4) UX (20)If you’ve ever watched CNN, or read the daily New York Times, you’ve probably noticed that a large percentage of the stories are about fake news. How can this be? How could a news organization get it so wrong? This post attempts to answer these questions.. Read more about google core web vitals update 2021 and let us know what you think.

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